Daniel Larsson
Product Designer & UX Strategist
Daniel Larsson
Senior product designer specializing in B2B SaaS
Stockholm, SE
Daniel Larsson is a Stockholm-based product designer with 12 years of experience in B2B SaaS and fintech. He has led design teams at Spotify, Klarna, and two YC-backed startups. Daniel specializes in design systems, complex data visualization, and user research-driven product strategy. He holds an MFA from Umeå Institute of Design.
Gallery
Press
"Daniel brought clarity to our most complex product challenges."
"His design system work saved us 6 months of engineering time."
Companies I've Worked With
Career
Led a team of 15 designers across payments, credit, and shopping products.
Designed the Podcasters dashboard used by 4M+ creators.
First design hire. Built the design system from scratch.
Designed the in-store kiosk experience for 50+ markets.
Interaction Design program. Thesis on data-driven product decisions.