Daniel Larsson
Senior product designer specializing in B2B SaaS
Stockholm, SE
Daniel Larsson is a Stockholm-based product designer with 12 years of experience in B2B SaaS and fintech. He has led design teams at Spotify, Klarna, and two YC-backed startups. Daniel specializes in design systems, complex data visualization, and user research-driven product strategy. He holds an MFA from Umeå Institute of Design.
Career
2024
Head of Design — Klarna
Led a team of 15 designers across payments, credit, and shopping products.
2021
Senior Product Designer — Spotify
Designed the Podcasters dashboard used by 4M+ creators.
2018
Lead Designer — Tink (YC W18)
First design hire. Built the design system from scratch.
2015
UX Designer — IKEA Digital
Designed the in-store kiosk experience for 50+ markets.
2013
MFA — Umeå Institute of Design
Interaction Design program. Thesis on data-driven product decisions.
Core Skills
Product Strategy95%
Design Systems92%
User Research90%
Prototyping88%
Data Visualization85%
Front-end Dev75%
Contact
General
hello@daniellarsson.design