Lena Voss
Art director crafting visual identities for bold brands
Amsterdam, NL
Lena Voss is an Amsterdam-based art director and visual designer whose work spans branding, editorial design, and creative direction. Over the past 8 years, she has shaped the visual identity of startups, fashion labels, and cultural institutions, earning recognition from D&AD, European Design Awards, and Communication Arts.
Gallery
Expertise
Art Direction95%
Brand Identity92%
Typography90%
Editorial Design88%
Motion Graphics78%
Photography72%
Selected Work
2025
Brand Identity — De Hallen Amsterdam
Complete rebrand for the cultural center, including wayfinding and digital presence.
2024
Creative Direction — Ace & Tate
Seasonal campaigns and in-store visual identity across 60+ locations.
2023
Editorial Design — Fantastic Man
Art direction for 4 print issues. Redesigned the magazine's type system.
2022
Brand Identity — Ritual Coffee
Full brand identity for specialty coffee chain expanding across Europe.
150+
Projects
12
Awards
45+
Clients
Clients
Contact
General
studio@lenavoss.nl